![]() People created nearly 900,000 new podcasts last year, according to Chartable, and hungry listeners couldn't get enough. Podcast listenership is also getting more racially diverse, with nonwhite listeners now at 43%, up from 37% last year. Growth is particularly high in the 12-34 age bracket, more than half of whom now listen to podcasts regularly (while the 35-54 bracket levels off around 40%). ![]() Growth in podcast listenership shows no signs of tapering off, as monthly listenership continues its linear growth path to 41% penetration, up from 37% in 2020. But there are clear winners and losers, and they don’t merely reflect pandemic-related factors such as people staying at home. The 2021 Infinite Dial results show that the use of online audio-including digital radio, AM/FM internet streams, podcasts, and music services-has plateaued at 68% of Americans ages 12 and up. It also shows a few surprises in the streaming music sweepstakes. This year’s study shows how the pandemic has changed digital audio consumption habits. It’s a study that dates back over 20 years-it got its name from the digital radio that was introduced at that time-and is well-respected for the rigor and consistency of its methodology. ![]() New Survey Bears Good News For Spotify And Podcasts, Bad News For RadioĮvery year at this time, Edison Research and Triton Digital publish the results of a study called The Infinite Dial that tracks the use of digital audio and related media in the United States. As new technology emerges, media will continue to evolve - and creators must keep upĪpple to switch its 'Subscribe' button to 'Follow' on Podcasts These days, audio is just as competitive as video because the barrier to entry is lower and there's no pressure to look niceģ. Streaming is the future, and legacy companies need to get on board in order to surviveĢ. Here are the main takeaways and my thoughts from our conversation:ġ. We discussed both legacy media companies and independent creators. Mark Cuban predicts podcasts and livestreams are only going to become more popular.Ĭuban shared his unique insights about the current and future state of not just podcasting, but the entire media industry. Movement was scaled down, businesses were shuttered, and a great cloud of uncertainty descended upon the populace as this massive and utterly terrifying thing unfolded all around us. We had just a little over two months of expected life in 2020 before counties across the United States started implementing initial lockdown measures, drastically altering the shape of everyday activity. Given everything that’s happened, how can it not? Do I have the resources to devote to this show?Ĭoronavirus, Consolidation, and Collective Bargaining: The Year in PodcastingĪny summation of the past year begins and ends with COVID, even if we’re just talking about podcasts. Do I have a content marketing strategy to plan this show?Ĥ. These five questions can help you decide whether a show of your own is the way to go.ģ. How a podcast can add value to your marketing Here we celebrate podcasting’s sweet 16 with a look back at some of the more excited articles - including our own - from the early days. And, when compiled, all of this breathless coverage reveals just how difficult it is to capture something with a community ethos through an industry lens. Articles compare the podcast boom to the Wild West and the American gold rush. Commonly pegged to the seemingly never-ending stream of new shows, discussions of the golden age” or peak of podcasts are regularly had. Many outlets have declared podcasts the next big thing over the years, and there’s been a lot of discourse surrounding podcastings perceived booms, busts, and even blips. Whether fueled by wishful thinking or impatience, the media’s takes on the format often come in fits and starts. Information related to podcasts are added on a daily business and cover the gamut, from new podcast product announcements, podcast directories, marketing for podcasters and much, much more. Daily Podcasting Blog and news related to podcasting, RSS, podcast news and aggregation.
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